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Research papers

Market research in Asia Pacific

This paper describes the companies providing research services in Asia Pacific, discusses the resources which have been developed by them, and the services they offer. A brief look is taken at official government statistics. In conclusion a few...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Euan C. Blauvelt
June 15, 1984
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Citation

Blauvelt, E. C. (1984a, June 15). Market research in Asia Pacific. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-research-in-asia-pacific


Research papers

Character of market research

The objective of this paper is to examine the character of market research in the CMEA countries by comparing it with those of the western market economy and Arab countries. The leading idea for the examination is that the planning system of a...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Uolevi Lehtinen
June 15, 1984
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Citation

Lehtinen, U. (1984a, June 15). Character of market research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/character-of-market-research


Research papers

Multi-dimensional preference analysis

Over the last ten years major progress has been made in the area of multidimensional preference models and related measurement and analysis procedures. This has resulted in a rich collection of models and methods that can give very valuable insights...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Berend Wierenga
September 1, 1980
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Citation

Wierenga, B. (1980a, September 01). Multi-dimensional preference analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multi-dimensional-preference-analysis


Research papers

Testing data fusion

Data fusion is a process for combining two or more surveys to form a database that can be analysed as if it came from a single survey. The usual method for doing this is to match or marry each respondent on one survey, the recipient survey, to a...

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research
Author: James Rothman
June 15, 1980
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Citation

Rothman, J. (1980a, June 15). Testing data fusion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/testing-data-fusion-1988


Research papers

Teaching research methods through secondary analysis

After considering some problems in more traditional ways of teaching research methods, this paper discusses how archived data may be used in teaching graduate level courses in this subject in political science and sociology. The discussion is based...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Ada W. Finifter
September 1, 1973
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Citation

Finifter, A. W. (1973a, September 01). Teaching research methods through secondary analysis. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/teaching-research-methods-through-secondary-analysis


Research papers

Use of introductory letters for telephone interviews

As the number of private telephone subscribers increases (in September 1973, 57 % of all households in the Netherlands had home telephones), interviewing by telephone of samples of private persons is becoming a thing of the present or of the near...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: T. H. M. van Kooten
June 15, 1973
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Citation

van Kooten, T. H. (1973a, June 15). Use of introductory letters for telephone interviews. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/use-of-introductory-letters-for-telephone-interviews


Research papers

How methods of commercial research can help social planners

This paper reviews the methods commonly used by market or commercial researchers to investigate the underlying motivations or determinants of choice. It comments on their validity and their suitability to social planning research. It is argued that...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Mary Tuck
June 15, 1973
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Citation

Tuck, M. (1973a, June 15). How methods of commercial research can help social planners. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-methods-of-commercial-research-can-help-social-planners


Research papers

How much of your industrial client's needs do you really know when undertaking market research for him?

Despite an increasing concern for marketing among industrial firms, many executives are disenchanted with their firm's marketing efforts and remain somewhat reluctant to undertake expensive market research. How much of this disenchantment is due to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Ph. Pavageau
June 15, 1972
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Citation

Pavageau, P. (1972a, June 15). How much of your industrial client's needs do you really know when undertaking market research for him?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-much-of-your-industrial-client-s-needs-do-you-really-know-when-undertaking-market-research-for-him-


Research papers

Can panels provide textile market data?

The primary objective of the Seminar is discussion of the utilisation of panel data; a secondary, preliminary objective is examination of the validity of panel techniques. This paper is directed towards the latter objective. It is based on the...

Catalogue: Seminar 1972: Panels
Author: John Saunders
June 15, 1972
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Citation

Saunders, J. (1972a, June 15). Can panels provide textile market data?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-panels-provide-textile-market-data-